Sustainability Survey Kit.

Survey templates using the Social Responsibility Score® (SRS) that assist companies and brands to gauge how stakeholders (employees, consumers, suppliers, etc.) perceive their sustainability performance.

In partnership with:

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Introducing Social Responsibility Score.

This kit is part of a suite of solutions offered by Glow in partnership with Social Responsibility Score® (SRS). You can use the SRS metric in these DIY templates for the Glow platform or get Glow's support to run a project. For managed services or more information, contact Glow below.

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SRS captures what people think.

SRS provides a reliable and consistent method of capturing people's perceptions of a brand. This allows brands to measure their performance across various stakeholders, from consumers to employees.

Additionally, SRS enables benchmarking across different brands, categories, markets, and time periods.
Shift perception, drive revenue.

An improvement in consumer perception as measured by SRS, has been proven to align with revenue growth. Similarly, SRS has a proven correlation with trust, NPS, and claimed employee retention.

How you are perceived really matters.
Identify risk and unlock opportunity.

SRS can support quantification of the $ ESG risk or opportunity and identify areas for focus. This can be used to support the business case for ESG investment, prove the value of existing programs and align strategy with stakeholder needs to maximize impact.

SRS can then be used to pre-test new products, programs or comms and to allow ongoing measurement of progress against peers of the market across stakeholder groups.

Sustainability Listening Post

Collect sustainability feedback from multiple stakeholders

Always on feedback loop
Capture areas of importance / desired focus via the UN’s SDGs
Identify how your business is perceived overall using the Social Responsibility Score

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SRS Benchmark

Establish baseline performance and identify opportunity / risk

Answer questions such as:

Am I doing better or worse than my competitors?
Who are my supporters & detractors?
Do buyers see me differently from non-buyers?

To use this template, add it to your Glow project.

SRS Benchmark can also be accessed as a managed service delivered via a standard report available within ~72 hours of the study commencing.

> View managed service sample report

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SRS Diagnostic (Short)

Identify sustainability-driven opportunities or threats across Environment, Social, and Governance (ESG).

Answer questions such as:

Which of E, S and G are most important to consumers in this industry / category?
How do I perform in these areas versus my competitors?
Which competitor is my biggest threat and what area is driving their success?

The full diagnostic solution that utilizes Glow’s full 13 drivers of sustainability is available as a managed service (see next tab).

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MANAGED SERVICE ONLY

SRS Diagnostic

Identify sustainability-driven opportunities or threats and the reasons why, so action can be taken.

Answer questions such as:

What ESG issues are the most important to consumers in this industry / category? How do I perform in these key areas versus my competitors?
Are my programs the right ones? Where is my biggest opportunity?
Which competitor is my biggest threat, and what is driving their success?
Are my target audiences aware of my efforts? Are they responding as desired?
Where should I focus to improve perceptions and attract customers?

Delivered exclusively as a managed service - an SRS Diagnostic report is delivered by a standard report and is available within a few weeks of a study commencing.

Contact Glow below for more information.

CONTACT GLOW

Glow’s ESG program has provided us with fresh and powerful insights into consumer perceptions of our ESG performance that will influence not only our program communications strategy but also our investment approach.

Dion Brogan

Senior Consumer Insights Manager, ANZ

Quantifying social and environmental risk is now an imperative for Boards and Executives. Taking an evidence-based approach to measuring the effects of ESG actions on all stakeholders is new and exciting.

Tom Gunson

Managing Partner, Australia

Consumers are increasingly inclined to consider social responsibility and sustainability values when choosing brands. This means brands both have to walk the talk, and communicate those values effectively in their marketing. Glow's Social Responsibility Score gives us insight into which brands are doing this well and enables us to track how well brands we work with are communicating their values.

Phil Benedictus

CEO Benedictus Media (Climate Comms Champion 2021)